Perplexity AI is planning to introduce ads on its search engine soon.
The company has gained a lot of attention for its rapid growth.
It now aims to make money and share some profits with publishers.
Perplexity AI has achieved over 2 million downloads.
It also has 230 million users who are active each month.
The app has become much more popular, with search queries in the U.S. jumping eight times in a year.
However, this popularity has led to scrutiny about how it uses content from other sources.
Reports in June revealed that some articles from outlets like Forbes and Wired were used without proper credit.
In response, the company improved its Pages tool to provide better sources and citations.
To build better relationships with publishers, Perplexity AI has created a new revenue-sharing program.
This program lets media companies earn money when their articles are mentioned in search results.
Some of the first publishers joining this program include Time, Entrepreneur, and Texas Tribune.
In a bid to monetize its services, Perplexity AI is set to begin displaying advertisements on its search platform. The company has been in the spotlight due to its impressive user growth and is now aiming to generate revenue while also supporting publishers.
Recently, Perplexity AI reached the milestone of over 2 million downloads, and it currently boasts around 230 million monthly active users. The significant increase in user activity has resulted in an eightfold rise in search queries in the U.S. within a year.
Despite this surge in popularity, Perplexity AI has faced scrutiny related to content attribution. In June, reports surfaced that the platform had used articles from respected publications like Forbes and Wired without proper acknowledgment.
To address these concerns and foster better relationships with media outlets, Perplexity AI has introduced a revenue-sharing program. This initiative allows publishers to earn a portion of revenue when their content is referenced in search results.
Notable participants in this program include influential outlets such as Time, Entrepreneur, and Texas Tribune. As Perplexity AI moves forward, it will be interesting to see how these advertising endeavors affect user experience and relationships with content creators while navigating the evolving landscape of AI-enhanced search tools.
