I'm Stefan Mitrović, the founder of Automateed. I didn't come from tech — I came from writing.
I started out as a writer, then taught myself SEO the hard way: building blogs, ranking them, and learning what Google actually rewards. My first site, Indoorgardenook.com, grew into a real blog that I eventually sold. My second, Streammentor.com, came next. Somewhere along the way I got deep into affiliate marketing and content strategy, and I started buying, growing, and trading websites.
When ChatGPT first launched, I built Promptsty.com — a project that helped people actually use AI prompts the right way. That was my real start in the AI space, and it taught me how much people needed simple tools to put AI to work.
Automateed itself grew up in stages. It began as a simple business where I sold my own book, Launch Express. Then I started selling courses here, teaching people how to use AI in their business. Only after that did I build the Automateed of today — the publishing software that turns an idea into a finished book, course, and full author business.
That writer's instinct never left me — it's why I care so much about content that actually helps people, not pages built just to rank.
Today I own and run a portfolio of around 20 businesses across the AI space, including AICoursify.com and Visalytica.com, and I build native iOS apps on the side. Automateed is the one I care about most — it's where everything I've learned about writing, publishing, SEO, and software comes together.
I write here because I've actually done the things I write about: published books, ranked sites, sold blogs, launched products. If something on this site helped you, or if you have a question, reach out — I read everything.