Book Pricing Strategy Tool
Find the optimal price for your ebook, paperback, or hardcover. See real-time royalty calculations, genre benchmarks, and proven pricing strategies to maximize your earnings.
Book Pricing Strategy Tool
Get data-driven pricing recommendations for your book based on genre, format, and market positioning.
Pricing Tips for Non-Fiction
- • Price between $2.99-$9.99 to qualify for Amazon's 70% royalty rate
- • Consider launching at $0.99 to drive initial sales and reviews
- • Use Kindle Countdown Deals to create urgency without devaluing your book
- • As a debut author, pricing slightly lower helps build readership
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The Science of Book Pricing
Pricing your book is one of the most impactful business decisions you'll make as a self-published author. Price too high and you lose potential readers. Price too low and you leave money on the table — or worse, signal low quality. The sweet spot maximizes your total revenue (price × units sold).
💰 Amazon KDP Royalty Tiers
35% Royalty Tier: Available for books priced $0.99-$2.98 (or above $9.99). You earn 35% of list price. Example: $0.99 book = $0.35 per sale.
70% Royalty Tier: Available for books priced $2.99-$9.99. You earn 70% of list price minus delivery cost (~$0.06 for most books). Example: $3.99 book ≈ $2.75 per sale.
Print (60% Royalty): You earn 60% of list price minus printing cost. Printing cost depends on page count, trim size, and ink type.
Pricing Strategies That Work
Smart pricing isn't static — it's dynamic. Launch at a promotional price ($0.99-$2.99) to build reviews and rankings, then raise to your target price ($3.99-$6.99). Run periodic promotions through BookBub, Freebooksy, or Bargain Booksy. Use price pulsing (alternating between promotional and full price) to maintain visibility in Amazon's algorithm.
Pro Tip: Use Automateed to Go from Idea to Published
This free tool helps with one piece of the puzzle. Automateed's all-in-one platform handles the entire journey — AI book creation, professional cover design, auto-formatting for Kindle & print, and direct publishing to Amazon KDP. Everything you need in one place, no separate tools required.
Frequently Asked Questions
What is the best price for a Kindle ebook?
For most genres, $2.99-$4.99 is the sweet spot. At $2.99+, you qualify for Amazon's 70% royalty tier (vs 35% under $2.99). Non-fiction books with high perceived value can command $4.99-$9.99. The key is testing — start at $3.99, then test $2.99 and $4.99 to see which generates the most total revenue.
Should I price my ebook at $0.99?
$0.99 can work as a promotional price to boost rankings and reviews, but it's rarely optimal as a permanent price. At $0.99, you earn only $0.35 per sale (35% royalty). At $2.99, you earn $2.09 (70% royalty). You'd need to sell 6x more copies at $0.99 to match the revenue of $2.99. Use $0.99 strategically for launches and promotions.
How do I price a paperback on KDP?
Start by calculating your printing cost (based on page count, ink type, and trim size). Then add your desired royalty and check if the final price is competitive for your genre. Most paperbacks sell for $9.99-$16.99. KDP gives you a 60% royalty on paperbacks minus printing cost. Use our calculator to see exact numbers.
Should I offer my book for free?
Free books can be powerful for building an audience and email list, especially as the first book in a series ("loss leader" strategy). KDP Select allows 5 free days per 90-day enrollment period. Permafree (permanently free) works best for series starters. Never make your only book free — you need a backend product to monetize.
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