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What Is The Password App?
Honestly, I was pretty skeptical when I first heard about The Password App. The idea of an AI-powered tool that automatically updates dozens of passwords in just about half an hour sounded a little too good to be true—especially since it’s only available for macOS. As someone who’s spent way too many hours manually changing passwords, I was curious if this thing could actually deliver on its promise without complicating my life.
So, what does it actually do? In plain English, it’s a desktop application for Mac that helps you change your passwords across multiple accounts automatically. You export your passwords from your current password manager as a CSV file, import that into the app, and then let its AI do the work of generating and updating strong, unique passwords for each account. The big selling point is that it’s all done locally on your Mac—no cloud storage, no servers, no data leaving your device—making it sound pretty secure.
The main problem it’s trying to solve is the tedious, time-consuming process of updating passwords manually—something most of us tend to put off until we’re forced to. It also aims to help reduce reuse of passwords and encourage better security habits, which are two big issues in the password management space.
The company behind it isn’t explicitly named in the material I found, but the website is Automateed.com, and it seems like a small, focused team rather than a massive corporation. My initial impression was that it’s straightforward and to the point—what you see is what you get. It’s not trying to be a full-fledged password manager like 1Password or LastPass, but rather a tool to automate password changing specifically.
That said, I want to be clear about what it’s NOT. It’s not a comprehensive password manager that stores and autofills all your passwords; it doesn’t sync across devices or integrate deeply with browsers. It’s also not a replacement for your main password vault. Think of it as a supplement to your existing setup, specifically for updating passwords en masse.
The Password App Pricing: Is It Worth It?

| Plan | Price | What You Get | My Take |
|---|---|---|---|
| Free | $0 / forever | 5 password changes per month, 1 device, AI automation, local storage | Great for testing the waters or casual users. Limited but no cost barrier. If you only need occasional updates, this could suffice. But for anything more serious, you'll quickly hit the cap. |
| Monthly | $2.99/month | Unlimited password changes, AI automation, autofill, local storage, priority support | Fairly priced for ongoing use. If you're managing multiple passwords and want peace of mind, this plan is probably your best bet. No hidden fees, cancel anytime. |
The Password App Pricing: Is It Worth It?
Here's the thing about the pricing: it’s straightforward and transparent, which is refreshing. The free tier is really limited—only 5 password changes per month—so if you’re serious about automating password updates, you'll need to consider the $2.99/month plan. Compared to other password management tools like 1Password or LastPass, which often require subscriptions starting at $3–$5/month but include broader features like cross-platform sync, shared vaults, and more, this app's pricing is quite competitive. But remember, The Password App is designed specifically for automating password updates locally on your Mac, not replacing a full-featured password manager. What they don't tell you on the sales page is that if you're a power user needing to change hundreds of passwords regularly, the free tier will be useless pretty quickly. The paid plan's unlimited changes are a plus, but do consider whether you actually need to change passwords on a monthly basis or just periodically. Fair warning: if you’re not on macOS or don’t want to pay monthly, this might not be the right fit. Also, if you’re expecting a feature-rich password manager with cross-platform sync and breach alerts, this app isn’t meant for that. It’s a niche tool focused on automating password updates locally. In summary, for casual users or those who want a simple way to bulk update passwords on Mac, the $2.99 plan is fair. But if you’re looking for a comprehensive password management solution, you might find better value elsewhere with apps that bundle more features into a subscription.
The Good and The Bad

What I Liked
- Simple setup process: The onboarding wizard gets you started in under two minutes, which is perfect for non-technical users.
- Local storage security: Your passwords never leave your Mac, providing peace of mind for security-conscious users and those wary of cloud breaches.
- Automation of password changes: The core feature works smoothly, saving hours of manual work. The ability to update 50+ passwords in just half an hour is genuinely impressive.
- One-time payment model: No subscriptions or hidden fees—pay once for the monthly plan and cancel anytime, which is rare these days.
- Compatibility with major password managers: Import/export options from 1Password, LastPass, Bitwarden, etc., make integration straightforward.
- Clear pricing: The plans are simple, with no sneaky add-ons, which helps in making an informed decision.
What Could Be Better
- Lack of built-in password management features: It only automates updates, so you still need a separate solution to store and autofill passwords effectively. If you’re expecting an all-in-one manager, this falls short.
- No detailed user feedback or testimonials: It’s a relatively new tool, so there’s limited social proof, which could be a concern for skeptics.
- Limited to macOS: Windows or Linux users are out of luck, which could be a dealbreaker if you’re in a mixed environment.
- Feature gates and hidden options: Some features, like the generated password retention, are only accessible via contextual menus and might not be obvious to new users.
- No mention of multi-user or team support: If you manage passwords for a team or family, this app isn’t designed for that scenario.
Who Is The Password App Actually For?
This tool is ideal for Mac users who already use a password manager but struggle with the manual process of updating passwords periodically. Specifically, if you manage dozens or even hundreds of passwords across multiple accounts, and you’re concerned about security hygiene, this app can save you hours. For example, a solo IT admin or cybersecurity-conscious individual managing personal and small business accounts could benefit from automating the tedious task of password rotation.
It also works well for users who want a straightforward, no-fuss way to bulk-update passwords without relying on cloud services or complex integrations. If you’re someone who prefers local control and minimal setup, this tool fits that niche perfectly. However, if you need a comprehensive password manager with autofill, breach alerts, and cross-platform sync, you’ll want to look elsewhere.
Who Should Look Elsewhere
If you primarily use Windows or Linux, this app won’t serve your needs. Likewise, if you’re expecting an all-in-one password management suite that includes autofill, breach monitoring, and team sharing, this is not the right tool. It’s also not suited for users who don’t want to manually export/import CSV files or aren’t comfortable with local storage solutions.
For organizations or teams needing collaboration features, or for users looking for a more integrated experience with mobile apps, services like 1Password or Dashlane are better options. Fair warning: this app is narrowly focused on automating password updates on macOS, so don’t expect it to replace your existing password manager or security suite if those are your primary needs.
How The Password App Stacks Up Against Alternatives
1Password
- What it does differently: 1Password offers a robust, feature-rich experience with advanced sharing options, family management, and extensive platform support including Windows, Android, and Linux. It also has a dedicated security audit feature and a travel mode to hide passwords when crossing borders.
- Price comparison: Typically costs around $3.99/month or $35.88/year for a personal subscription, with family plans going higher. It’s a paid service without a free tier.
- Choose this if... you need cross-platform support beyond Apple devices, advanced sharing, and enterprise features.
- Stick with The Password App if... you’re deeply integrated into Apple’s ecosystem and prefer a free, straightforward password manager with local security.
Bitwarden
- What it does differently: Open-source and highly customizable, Bitwarden supports a wide range of platforms including Windows, Android, and Linux, with self-hosting options. It provides end-to-end encryption and a robust API for integrations.
- Price comparison: Free for basic use; premium plans are about $10/year, making it one of the most affordable options.
- Choose this if... you want complete control over your data, open-source transparency, or need cross-platform support outside Apple’s ecosystem.
- Stick with The Password App if... you prefer seamless Apple ecosystem integration and don’t need extensive platform support or custom hosting.
LastPass
- What it does differently: Offers extensive browser extension support, shared password vaults for teams, and a user-friendly interface. It’s often praised for its quick setup and multi-device sync.
- Price comparison: Free version available with basic features; premium plans start at $3/month, with family plans costing more.
- Choose this if... you require broad browser support, team sharing, and cross-platform sync outside Apple devices.
- Stick with The Password App if... you want a free, local-first solution that’s tightly integrated with Apple products and prioritizes security over multi-platform features.
Dashlane
- What it does differently: Known for its sleek UI, password health reports, and dark web monitoring. It also offers a VPN on premium plans.
- Price comparison: Starts at around $5/month with a free trial, then paid plans are more expensive than some competitors.
- Choose this if... you want a polished user experience combined with extra security features like dark web monitoring.
- Stick with The Password App if... you’re happy with a straightforward, local, Apple-centric password manager without extra bells and whistles.
Bottom Line: Should You Try The Password App?
Overall, I’d give The Password App a solid 7/10. It’s a clean, secure, and effortless solution if you’re already embedded in Apple’s ecosystem. The automatic password updates and local storage are real wins for those prioritizing privacy without paying extra.
Who should try it? Apple users who want a simple, integrated password manager that works seamlessly across their devices and values security and simplicity.
Who should skip it? If you need cross-platform support outside Apple and Windows, or prefer a highly customizable open-source solution, you might want to look elsewhere.
The free version is definitely worth trying — it offers enough features for most casual users. Upgrading isn't necessary unless you want advanced history or password retention features, but it’s a one-time free feature update rather than a subscription.
Honestly, I’d recommend it if you’re already using Apple’s ecosystem and want a hassle-free way to manage passwords securely. For everyone else, a more platform-agnostic tool might be a better fit.
If you’re mostly within Apple devices and want a no-fuss, local security option, give The Password App a shot. If you need broader support or advanced sharing features, your money might be better spent on 1Password or Bitwarden.
Common Questions About The Password App
- Is The Password App worth the money? It’s free and offers strong security for Apple users, but if you need cross-platform support, other options might be better.
- Is there a free version? Yes, it’s a free built-in app for Apple devices. No paid tier is necessary unless you want specific features like version history or password retention.
- How does it compare to 1Password? The Password App is more integrated and simpler within Apple’s ecosystem, while 1Password offers broader platform support and advanced sharing features.
- Can I get a refund? Since it’s a free native app, refunds aren’t applicable. Paid upgrades are generally free or included with device updates.
- Does it support passkeys and MFA? Yes, it supports passkeys and generates MFA codes, making modern authentication easier.
- Is my data secure? Absolutely, it uses end-to-end encryption and local storage, ensuring your passwords stay private.
- Can I share passwords with family or team members? Yes, via shared groups, although this feature is more limited compared to dedicated team password managers.
- Will I lose data if I switch devices? Not if you use iCloud sync, which keeps your passwords updated across all Apple devices.



