Positioning: upmarket book-club promise first, category label second
Decide whether your novel is Upmarket / Book Club Fiction (literary craft with a discussable premise) or more purely Contemporary Literary (voice-forward, less premise-forward). If you are not sure, write a one-sentence premise and a second sentence about the thematic question the book investigates. Use both sentences in your back cover and in every blurb variant you deploy. Literary readers tolerate ambiguous endings, but they do not tolerate unclear intent. Your category on retail sites should describe the experience accurately, not just the subgenre. In practice for 2026: create at least two cover and blurb “angles” during pre-launch. One angle emphasizes character interiority and theme; the other emphasizes the premise that a book club can discuss in one meeting.