Pick one “tech premise” per series and market the consequence, not the gadget
Positioning template for this genre: “People use (or suffer from) [your core tech], and every book forces a new moral or survival trade-off.” For example, if your series is hard-ish tech with social fallout, the book blurb should foreground the human dilemma created by the technology. Keep the tech consistent across the series, then escalate it through new constraints (supply chains, laws, medical limits, crew politics, or signal loss). This reduces reader churn because sci-fi readers often forgive missing explanations but rarely forgive broken rules or consequences that do not follow.