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Creating a Writing Portfolio: 10 Essential Steps

Stefan
7 min read

Hey, I know putting together a writing portfolio can feel like a daunting task. It’s tough figuring out what to include and how to showcase your best work.

But don’t worry, I’ve got some tips that will make the whole process a breeze. Stick with me, and you’ll have a standout portfolio that impresses clients and employers alike.

Ready to dive in? Let’s get started on creating a killer writing portfolio!

Key Takeaways

  • Create a visually appealing and easy-to-navigate writing portfolio to showcase your skills.
  • Understand what clients and employers want; tailor your portfolio to their needs.
  • Select your best, most relevant writing samples; prioritize quality over quantity.
  • Organize your samples clearly into categories for easy navigation.
  • Include important elements like a bio, contact info, awards, and testimonials.
  • Ensure all your work is error-free; proofread thoroughly to maintain high quality.
  • Choose the right platform for your portfolio that fits your needs and budget.
  • Customize your portfolio for specific roles or industries you’re targeting.
  • Add a clear call-to-action to guide potential clients on what to do next.
  • Regularly update your portfolio with fresh work and remove outdated pieces.

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1. Create a Strong Writing Portfolio

Having a well-crafted writing portfolio is essential for showcasing your skills to potential clients and employers.

Over 70% of writers report that a solid portfolio significantly increases their chances of being hired.

Your portfolio is more than just a collection of your work; it’s a reflection of your style, versatility, and professionalism.

Think of it as your personal brand in the writing world.

Invest time in making it visually appealing and easy to navigate, so anyone can quickly assess your talent.

2. Know What Clients and Employers Want

Understanding the needs of your target audience is crucial when building your portfolio.

Different clients look for different qualities—some may value creative flair, while others prioritize technical accuracy.

Research the industries or niches you’re interested in and find out what they’re seeking in a writer.

If you’re aiming to write graphic novels, learn about how to publish a graphic novel to better align your portfolio with industry expectations.

By tailoring your portfolio to match what clients want, you increase your chances of standing out.

3. Choose Your Best Writing Samples

When it comes to selecting pieces for your portfolio, quality trumps quantity every time.

Pick samples that highlight your strongest skills and are relevant to the work you want to attract.

If you’re targeting children’s book publishers, include stories that showcase your ability to engage young readers.

Not sure where to start? Try using funny writing prompts for kids to create fresh, engaging content.

Remember, your portfolio should reflect the type of projects you want to get hired for, so choose wisely.

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4. Organize Your Samples for Easy Navigation

When someone visits your portfolio, you want them to find what they’re looking for without getting lost.

Group your writing samples into clear categories like blog posts, technical articles, or short stories.

This way, potential clients can easily navigate to the type of work that interests them most.

If you’ve dabbled in different genres, consider creating separate sections for each.

For example, if you have pieces on becoming a children’s book author and others on technical writing, keep them organized accordingly.

An organized portfolio not only makes things easier for visitors but also showcases your attention to detail.

5. Include Key Elements in Your Portfolio

Your portfolio isn’t just about the writing samples; it’s also about presenting yourself as a professional.

Include a brief bio that highlights your experience and what makes you unique as a writer.

Don’t forget to add your contact information so interested parties know how to reach you.

If you’ve earned any awards or certifications, this is the place to mention them.

Also, consider including testimonials from satisfied clients to build trust.

Remember, the little details can make a big difference in how you’re perceived.

6. Maintain High Quality and Accuracy in Your Work

Nothing turns off a potential client faster than spelling mistakes or grammatical errors in your portfolio.

Proofread all your samples thoroughly to ensure they are error-free.

If grammar isn’t your strong suit, tools like Grammarly can be helpful.

However, be cautious—some find Grammarly expensive, so you might want to explore alternatives to Grammarly.

High-quality work demonstrates your professionalism and commitment to excellence.

7. Select the Right Platform for Your Portfolio

Choosing where to host your portfolio is almost as important as what’s in it.

There are various platforms available, each with its own set of features and costs.

For instance, Authory charges $15 per month, but it’s $12 per month if you pay annually.

On the other hand, Journo Portfolio starts at $12 monthly or $8 when billed yearly.

Some platforms offer automatic updates and customizable themes, so pick one that suits your needs.

If you’re on a budget, you might even consider creating your own website.

Using the best website builders for authors can make this process easier and more affordable.

8. Tailor Your Portfolio to Specific Roles

One size doesn’t fit all when it comes to portfolios.

If you’re applying for different types of writing jobs, consider customizing your portfolio for each opportunity.

For example, if you’re pitching to a publisher for a dystopian novel, highlight your relevant work and perhaps even use a dystopian plot generator to refine your ideas.

This shows potential clients that you’re not just sending out generic applications but are genuinely interested in their project.

Tailoring your portfolio can set you apart from others who take a more general approach.

9. Add a Clear Call-to-Action for Potential Clients

After showcasing your amazing work, guide your visitors on what to do next.

Include a clear call-to-action (CTA) like “Contact me for your next project” or “Download my writing samples.”

Make it easy for them to get in touch by providing your email or a contact form.

A strong CTA can significantly increase the chances of turning a visitor into a client.

Remember, sometimes people just need a little nudge to take the next step.

10. Regularly Update and Maintain Your Portfolio

Your portfolio is a living document that should evolve as you grow in your career.

Make it a habit to update it with your latest and greatest work.

Remove older pieces that no longer represent your current skill level or interests.

Regular updates not only keep your portfolio fresh but also show clients that you’re active and engaged.

In a competitive market, staying current can give you the edge you need to land that next big project.

FAQs


Select samples that highlight your strongest skills and align with the clients or employers you aim to attract. Include diverse pieces that demonstrate versatility, relevancy, and your expertise in different writing styles.


Include an engaging introduction, your best writing samples, a concise bio, contact information, and any testimonials. Ensure the portfolio is easy to navigate and presents your work professionally.


Regularly update your portfolio to keep it current and relevant. Adding new work and removing outdated samples every few months or after significant projects ensures it reflects your latest skills.


Customize your portfolio by selecting samples relevant to the specific industry or role you’re targeting. Highlight skills and experiences that match the client’s needs, and adjust your bio to reflect pertinent expertise.

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Stefan

Stefan

Stefan is the founder of Automateed. A content creator at heart, swimming through SAAS waters, and trying to make new AI apps available to fellow entrepreneurs.

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