1) Premise and genre promise (choose your fantasy flavor before you write)
Start with a premise sentence that includes three specifics: (1) what kind of magic exists, (2) what it does to ordinary life, and (3) why the protagonist must act now. Example premise pattern: “In a city where oaths bind like gravity, a reluctant oath-scribe must break a binding promise before it triggers a decade-long curse.” Then select a fantasy subgenre target, because craft choices differ. Epic fantasy often requires multi-layered conflicts and geographic or political scale. Urban fantasy needs plausible everyday stakes and a supernatural “seam” the protagonist can’t ignore. Dark fantasy emphasizes moral consequences, rot, and power’s psychological cost. Portal fantasy demands a clear “arrival rule” and an adaptation arc. LitRPG requires systems-like constraints and measurable progression. Your genre promise should be testable in the reader’s mind after chapter one: they should know what makes your world different, what can go wrong there, and what kind of character problem the magic will intensify.